BNB Domination - The Film
The Problem: Alex developed a system that will change the income and lifestyle of a huge number of people… if they hear about it in an engaging way. We need to cut through the noise.
The Solution:
I wrote a short, direct, 6 page script as the baseline for “breaking-in” new prospective clients. It has narrative, emotionally charged elements pulled straight from Alex’s life so that viewers develop emotional connection & rapport within the first 60 seconds.
Hype is easy, connection is hard.
The Goal is…
Film one, long, six minute, epic film
Utilize thefull film for YouTube/Facebook Ads
Re-cut multiple shorter ads from the footage
Potentially film a long form interview with Alex for use on a website as “deep content”
End up with 9-10 pieces of content from a single (multi-day) shoot
Here’s a sample ad
This is a sample of the content you could edit after you’ve filmed the larger, six minute film.
Visual style examples for the film.
Epic city skylines
Small grocery store
Bleakness at the beginning
Looking through window into home
Hi! I’m Luke Covert, a Harrisburg based filmmaker who’s work includes years of commercial projects, artistic music videos, and independent feature films.
Thanks for reading this far!
