Two of our most recent success stories.

Real clients getting real results. 🚀

⬇️ Scroll down to see the full stories ⬇️

HIGH QUALITY LEADS

&

52% BOOST IN SALES

Story #1

Kingdom Repairs & Renovations Camp Hill, Pa

🎯 Goal: Generate leads quickly to feed & expand their business.

🎥 Creative: Video is the most powerful advertising tool humans have come up with yet. So within a few days, we wrote, shot and edited a low-cost, high value set of ads (see right).

🗺️ Tactics: We created a highly targeted Facebook & Instagram campaign that served the ad only to KRR’s ideal clients.

🔎 Details: Small businesses can’t afford to spend thousands, or ever hundreds of dollars per day on ad placement. So we created the marketing funnel with simple, yet impactful tools such as the built in Facebook Lead Form, which helps to disqualify low intent leads and trains the algorithm much more quickly than traditional methods.

Results: 10+ high quality leads within one week.

Within a week KRR started receiving leads for projects ranging from small, to very large.

Some of the leads included:

General home maintenance | approx. $200-500 value
Light and electrical installation | approx. $200-500 value
2x complete bathroom remodels | approx. $2,000-$5,000 value

And the best part is, KRR has a great track record of retaining and growing long term client relationships. So these “one-off” projects are really just the start of potentially very lucrative multi-year relationships.

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Story #2

Big Joe Online E-Store Grand Rapids, Michigan

🎯 Goal: Improve return on investment with high impact ads

🎥 Creative: No surprise, we turned to the power of video to generate ads that trigger emotional reactions and “stop the scroll” for viewers online.

🗺️ Tactics: Partnering with Big Joe’s in house marketing team, we developed a series of scripts & ad concepts that fit their brand, but also expand it and reach a larger audience.

🔎 Details: With a single shoot day, we captured enough content to edit 8-10 pieces of high quality content that highlight the key features of their product line.

Results: 52% Boost in Sales compared to their old ads.

With a business as large as Big Joe, we don’t measure in single sales or leads, we measure in real-world business impact. And if you’re in business, you know how much a 52% increase in sales is.

The keys to success here were three things:

Creating an immediate “Hook” that captures attention.
Creating clear, aspirational product imagery.
Creating a filmic aesthetic that elevates the brand and causes their target customer to see them as completely “worth the investment”.

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About Covert Film

Hey, I’m Luke Covert, an award winning feature film director & video producer who has been working with clients for over a decade.

Without sugar coating it too much, my passion is to see businesses not only make a “brand video” or a “commercial”, but to see results from the dollars they invest.

I’m a storyteller at heart, and I’ve spent years figuring out how to craft beautiful images, but the truth is this: if you make a compelling story and nobody sees it, then your business doesn’t benefit and you shouldn’t have spent the money. Over the years, I’ve worked with agencies, alongside non-profits, and supported internal marketing directors.

What you should do next:

Think about what has worked in the past (and what has failed).
Be honest about where you're at. What would happen if you stayed with your current status quo?
Talk to an expert who has your best interests at heart.

Hope to talk soon,

Luke Covert