It’s all about the pre-planning.

Produced for television and advertising platforms, this commercial was shot in one day and without every going to a beach.

Talent and food prep was scheduled in waves. We knew our single location had enough variety to pass for multiple scenarios. Add in a few bags of sand, and a car-full of props, and production time and costs stay low.

All that was left were a few motion graphics, a catchy music track, a smiley voice-over and you’ve got yourself a tv ad.