“A romantic comedy in 60 seconds.”
Production Company/Agency: Aumen Film Co
Pocono Mountains, Pennsylvania | Project: TV & Digital Ad Set
The creative process behind Where We Fell In Love:
When Chris Aumen asked me to direct a set of ads for Camelback Resorts, I jumped at the opportunity.
Chris is probably the best commercial filmmaker I know, so his trust in this campaign meant the world to me.
The goal was simple: help Camelback stay “top of mind” as the perfect wedding venue for every season.
We landed on the concept of “Where We Fell in Love” as the perfect way to showcase a young couple going through the major phases of any good rom-com movie: the meet-cute, the proposal, and the wedding.
Choosing to show each of these moments happening in different seasons allowed us to highlight various aspects of the resort—summertime water rides, autumn UTV trails, and a cozy winter wedding venue.
All in all, this project took over nine months of planning and filming to execute… with more coming soon.
We also won a Telly Award for “Best Online B2C Campaign ->
More work for Camelback Resorts 👇
“Take Your Business Elsewhere”
To round out the Camelback saga, here are two commercials I directed which were meant to showcase Camelback as the go-to option for your next business gathering or conference.
Show in tandem with “Where We Fell In Love” these ads were written to bring a little comedy and lightheartedness to the table… the business table.