The task: to make a beautifully designed chair, look beautiful. Easy.

A product like “The Emmet” from True Places doesn’t need to be hidden by a dazzle of locations and dozens of actors & models. It’s a solid, American designed, comfortable, foldable chair. So we showed it simply, and let it speak for itself.

The Emmett sold out very quickly. It’d be pretty egotistical to take all the credit, but these videos certainly played a part.

The above video is the full length, ad, below you’ll see the various cutdowns for social media ads, and even a fun line-art animation.