Question: What if a bean bag chair, was also a massage chair…

Answer: then it would be super easy to make a fun ad for it!

I created this set of lifestyle ads to help Big Joe market their “Milano with Vibe” on all social media channels. One of the big keys I brought to the project was the idea that we should start off the ads with a bang (literally). So we used some visual effects have the Milano magically appear with a puff of smoke. The idea is to create some sort of “jolt” that causes the average viewer to pause their endless social media scroll.

The above video is the full length, 60 second ad. Below you’ll see the many versions and implementations created as a “set” of content. Gotta keep it fresh.